Intuiface Analytics makes it possible for Intuiface users to identify the preferences and - when relevant - demographics of those who use their interactive content. This data can even be collected in an environmental context, meaning you can capture information like location and weather, potential influences on user decisions. Then, through the use of charts and dashboards, analysis can be used to identify the metrics and trends that support design, operational, and business KPIs (Key Performance Indicators).
NOTE: A Premier or Enterprise-level Intuiface account is required to use Intuiface Analytics. If still on Intuiface Version 5, Composer Enterprise accounts can use the Analytics feature, Composer Pro accounts cannot.
- Log virtually any event (e.g. user action, data input, environmental info, etc.) without custom code or special tracking information
- Use unlimited parameters for each logged event, maximizing the richness of reported information.
- Automatic capture of dwell time at the experience and scene levels.
- Identify sessions (coupled with improved RFID/NFC tag reader support) so you can differentiate users.
- Upload of event information - aka data points - in real-time to a centralized, cloud-based Data Hub, permitting almost immediate access to data across even the largest deployment.
- Create charts to visualize metrics and trends.
- Build dashboards - a collection of charts - and share them with internal colleagues or external clients
- Download data into Excel or your own database for local storage.
- Forward data to Mixpanel, Google Analytics and Segment, the latter permitting data point transfer to virtually any third party analytics, marketing or data warehouse platform on the market.
- Cached storage of data when Player-hosted devices lose or don't have Internet connectivity.
NOTE: Data Points will be consumed from the account Playing the experience.
[This is a high level description. Follow associated links for more detailed information.]
Addition of the Data Tracking interface asset to any experience introduces the Log Event action. Like any other action, the Log Event action can be called by any trigger available in Intuiface. (For more about triggers and actions, see this article.
The Log Event action is assigned a name and - optionally - one or more parameters. When called, this information is bundled as a data point and sent to the Intuiface Analytics Data Hub, a cloud-based repository hosted by Intuiface. Both (free and licensed) Composer and (licensed) Player can log events. If the device running Composer or Player is offline, data points are stored locally until connectivity is restored.
Once one or more data points are on the Analytics Data Hub, you have various options for accessing the data:
- Create your own charts and organize them using dashboards
- Download directly into Excel
- Forward it to Mixpanel
- Forward it to Google Analytics
- Forward it to Segment
- Download into any third party tool using a REST-based Web service query
- Forward data points to your own database
Composer and Player can both log an unlimited number of data points. Analytics plans determine the number of Players that can collect data and the extent to which the Charts & Dashboards feature can be used.
Here are just some examples of questions you can answer thanks to Intuiface Analytics.
- Which stores have the most interactive signage use?
- Which product generated the most interest on a rainy day?
- What is the % of loyalty card holders who have browsed?
- What is the gender split for kiosk users?
- How many times was the pitch delivered?
- How much time was spent delivering the pitch?
- Which topics were most discussed with a prospect?
- What feedback does the presenter have to share?
- How many leads were collected during the first day?
- What were the most popular videos?
- What was the average idle time for various times of day?
- What share of sessions were run by staff vs. self-service?
- What were the most popular videos / topics?
- What is the average length of a session?
- How many Members identified themselves?
- What feedback did visitors have to share?
- What is the most popular menu item on a weekday?
- Which of the promoted restaurants is most often selected on a rainy day?
- Which tourist destination gets the least number of queries?
- Which partner ads generated the most views and requests for an email?