Introduction

This article explains how the Demographic-Triggered Ads with Audience Metrics sample experience was built and how you can reuse it for your own needs. In this experience, people detection provided by Sightcorp DeepSight Toolkit triggers an advertisement based on demographic, gender, and age that is presented on a digital display.

To download it directly into Intuiface Composer, use either the Examples tab of Composer's Experiences panel or download it from this Intuiface Examples catalog 

NOTE:

• This experience has been designed for use exclusively on a Windows PC.
• Sightcorp DeepSight Toolkit must be run on the same device used to run this experience.

How to run this experience in Player

1. Make sure Intuiface Player is installed and its license is activated.
2. Make sure DeepSight Toolkit is installed and its license is activated.
3. Download the Demographic-Triggered Ads with Audience Metrics experience from this page of the Intuiface Examples catalog.
4. Unzip the experience
5. Replace the default images with your own.
6. Run the DeepSight Toolkit if it's not running already.
   (The toolkit must be running before the experience is running.)
7. Launch the experience in Player.
   To launch the experience, double-click on the "Demographic-Triggered Ads with Audience Metrics.ifx" file located in the top-level folder of the experience. Ensure File Extensions are visible in Windows Explorer to avoid selecting the alternative .ifx.json file. 

How it works?

DeepSight Toolkit will detect people and, based on conditions, will display targeted advertisements.

The 5 demographic cases monitored and conditions in the Experience are set as follows

Based on each of these options, Experience will navigate to the proper scene to display a targeted advertisement.

Configuring the experience

This section describes how the "Demographic-Triggered Ads with Audience Metrics" experience can be configured without using Intuiface Composer.

Replace media files with your own

After unzipping the experience onto your Player device, you can replace the built-in media with personalized content.

RECOMMENDATION: Replace image files with new files that have the exact same name and file extension. File names are case-sensitive. 

The ad images are located Demographic-Triggered Ads with Audience Metrics\Files\Images

Adjust experience settings

Once you have replaced the media files, you can launch the experience and access its Settings scene by pressing the S key on your keyboard.

This settings page enables you to

• Configure the connection to the DeepSight Toolkit. If you are running the toolkit on the same PC as Intuiface Player, keep the default values. 
• Adjust the schedule frequency, i.e. the duration used to display an ad before re-evaluating the audience to potentially display a new ad. 
• Adjust the young/adult age threshold 

Changes are automatically saved in an Excel workbook stored within the experience. If you want to use the same settings across multiple instances of Player, you can copy this Excel file to your other installations. The spreadsheet is located in the folder Demographic-Triggered Ads with Audience Metrics\Files\InterfaceAssets\Settings_xlsx and is named Settings.xlsx.

Set the experience to autostart

We recommend setting this experience to automatically run anytime Player is launched. To turn on experience auto-start, follow the instructions in this article. 

Analytics

You will find below an example of an Analytics dashboard that can be created for this experience. 

NOTE: This dashboard is just an example of the charts that can be created in support of the "Demographic-Triggered Ads" experience. Don't hesitate to experiment with your own charts.